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Why do we study buying behavior in Marketing and what have we learned?

we explored the different types of markets and the process of dividing those markets into small portions called market segments. In this chapter we examine…

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Internet and Interactive Marketing in Australia

Interactive marketing is defined as the “process of being able to deal with customers by creating individual relationship, managing market size of one and addressing…

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The ‘Customer as Monarch’ and the ‘Marketing Concept’ are related to the Seven Step Marketing Process

  The marketing concept can be thought of as having four parts as follows:   Part I – Understand and meet customers needs, said another…

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Product promotion on virtual communities in Australia and the world

Virtual communities present an excellent opportunity for marketers to exploit the “network externalities’ effect. The key to promotion on the virtual community is the critical…

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What are the Characteristics Of Virtual Communities in Australia

The virtual community is primarily a forum for members to freely exchange information, but it also provides commercial benefits to the members and the sponsors….

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Types Of online Internet Advertisements can be used in Australia

Types Of Internet Advertisements An Internet advertisement is typically placed on the Web page of a Web site. (Novak et al., 1996) classify Web advertisement…

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Internet Advertising in Australia

  As the Internet was transformed in the 80s from a “research only network” to allow commercial activities, organizations realized that the sheer number of…

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