- Create multiple copies for each and every ad of your products.
- Do not just copy and paste your ads. Some ad posters pick ads and start pasting it on multiple classified sites. This is not recommended as many of the reputed classified website owners do not like people posting copied/duplicate content on their site since it degrades their search engine rankings. That’s why they do not allow same content repeated on their classified website.
- Post unique, original, and authentic ads on classified sites. In this way your ads would get top on the search results and would be viewed by most of the interested users on that classified site.
- Use as many images as possible. Images create curiosity and reliability among potential customers. Search engines love images and they rank those ads higher that have images imbedded in them. That’s is the reason why most of the advertising sites allow/encourage their users to insert images in their classifieds.
- Use links and HTML codes properly whenever their is an option to use HTML content. Always give a link back to the original product website. It also enhances SEO value to your product website you are promoting to.
- Make a list of good classified websites. It’s rather much better to post ads on 50 good classified websites than posting ads on 500 random classifieds sites.
- Always update/push/edit your ads after 15-30 days, so that your ads remain fresh, updated, and current to the time frame.
- Mention all the possible contact details in your ads. This makes your ads look genuine, real, and original. It attracts the users who are searching for the particular product you are promoting.
- Do not give any false details/allurance to the viewers. It’s the quality and reliability of your products in offering that attract users to buy your products, not the false/excessive promises.
- Make the headlines/ titles of your ads attractive, unique, trendy, catchy, and true to the nature of the product.
- Relative to traditional advertising like newspaper ads and direct mail, paid online advertising is very efficient. The thing I like best about advertising online is that you can see exactly where your money is going and if it’s generating an ROI that makes sense for you. I also like that fact that it’s usually a pay for performance scenario, where you only pay when someone actually clicks on your ad and visits your website. Image if you only paid for your newspaper ad if someone called or walked through your front door? The newspapers would go bankrupt!
Leverage social media. “If your small business isn’t using social media, it’s time to start,” says Mike Volpe, CMO, HubSpot, which specializes in inbound marketing. “Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail.”
3. Create a Facebook business page and use Facebook advertising. “Facebook is one of the most important marketing tools for any business to use, especially a small business,” says Tori Hoffman, the social media strategist at Potratz, an automotive advertising agency.
“Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans’ comments,” Hoffman says. “The more a user interacts with a page, the more likely their friends are to see it, increasing awareness.”
Also consider Facebook advertising.
“We have been having great success for our mobile marketing clients with Facebook advertising,” says Bob Bentz, president of ATS Mobile, a mobile marketing agency. “The ads appear right in the news feed so it’s really impossible to miss. It is especially effective with local clients, because there is virtually no waste as with traditional media,” he says.
“A local restaurant, for instance, can promote just to the zip codes where it draws from. It can even target specific age groups and sex,” Bentz says. “Best of all, you can target those customers during the time that they are most likely to buy; for instance, you can display your ads just before and during the lunch and dinner hours.” And if your Facebook campaign isn’t getting the desired results, “there’s no long-term commitment. You can cancel at any time.”
4. Post to Pinterest and Instagram. If you are selling a highly visual product or service, say you are in the bridal or food business, you should be regularly posting images on Pinterest and/or Instagram. Posting is free and both platforms have large followings, particularly among women.
“You can drive major traffic to your website via Pinterest, and no platform uses hashtags to build audiences like Instagram,” says Eric Elkins, CEO and chief strategist at WideFoc.us, a real time social media company.