Internet advertising to reach more than 50 per cent of Australian ad market by 2020

The report’s authors urged the media, marketers and their agencies to push innovation in the face of this major looming disruption. The annual PwC Australian Entertainment and Media Outlook projects that by 2020 the local ad spend on media will be $16bn and that internet advertising, in its various forms such as display, search, video and classified, will represent $8.2bn – or …