Internet and Interactive Marketing in Australia

Interactive marketing is defined as the “process of being able to deal with customers by creating individual relationship, managing market size of one and addressing each in terms of its stage of development” (Blattberg et al., 1991). It has always been the dream of marketers to be able to establish a dialogue with each consumer and position the organization to …

The ‘Customer as Monarch’ and the ‘Marketing Concept’ are related to the Seven Step Marketing Process

  The marketing concept can be thought of as having four parts as follows:   Part I – Understand and meet customers needs, said another way, provide satisfying products and services to your target customers Part II – Meet organizational goals – this is applicable for both for-profit and not-for-profit organizations. For-profit organizations should have goals other than profit, a …