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Why do we study buying behavior in Marketing and what have we learned?

we explored the different types of markets and the process of dividing those markets into small portions called market segments. In this chapter we examine…

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Internet and Interactive Marketing in Australia

Interactive marketing is defined as the “process of being able to deal with customers by creating individual relationship, managing market size of one and addressing…

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The ‘Customer as Monarch’ and the ‘Marketing Concept’ are related to the Seven Step Marketing Process

  The marketing concept can be thought of as having four parts as follows:   Part I – Understand and meet customers needs, said another…

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